How to Make Fast Fashion More Sustainable With Print-On-Demand

How to reduce the problem of waste in the fashion industry? How to be a responsible clothing brand that minimizes its environmental impact? The answer is Print on Demand and Fashion on Demand.

Fast fashion is a term used to describe a phenomenon where clothing is produced quickly and inexpensively in response to the latest trends. You can visit your favorite store even several times a month and each time you will find new products there. Sounds nice, but what most people don’t think about is the overproduction issue. There’s a giant number of unsold inventory in the big brand’s warehouses. Perfectly new clothing, that no one will ever use. According to the estimates of environmental organizations, up to 60,000 tons of clothes that have never been worn – ends up in a landfill. Print on Demand (POD) is a sustainable alternative to traditional manufacturing methods. It can significantly help to make the fast fashion industry more eco-friendly.

What is Print on Demand?

Print on Demand is a production model where items are created only when they are ordered by your customers, rather than being produced in bulk and stored in a warehouse. This means that there is no need for large amounts of inventory, and items can be created quickly and efficiently, without the need for a large workforce. The technology used for Print On Demand is constantly evolving, with new methods and materials being developed all the time. With our modern roll-to-roll technology, we can print not only on ready-made clothing but on fabrics and knitwear of many kinds. This means you can create a diverse collection of unique on demand fashion, without any inventory.

Sustainable Benefits of Print on Demand.

Print on Demand has numerous benefits for the environment, including reducing waste, reducing energy consumption, and reducing water usage. On demand printing is a more sustainable alternative to traditional manufacturing methods because it eliminates the need for overproduction. POD helps to reduce waste by producing only what is needed, reducing the amount of textile waste that ends up in landfills.

Big Retailers and Print on Demand

It’s not only a small entrepreneurs can take benefits from this model of production. It’s the big retailers, that must change their modus operandi to make a significant change for the climat. They can still launch new collection even each week – but without producing them in a big bulk. They can provide more personalised products and experiance, and at the same time reduce the risk of over production.

How to do that?

Big brands could start working with on demand printing companies or manufacturers. They could even set up their own printing and manufacturing infrastructure. The only tricky part is making sure that they can maintain high quality products and fulfill orders quickly. Because with print on demand, it takes a bit longer to get your stuff since the production process only starts once you’ve placed your order. But as technology improves it is possible to make it work.


The fast fashion industry has a significant impact on the environment, with overproduction and textile waste being major problems. Print on Demand technology provides a sustainable alternative to traditional manufacturing methods, helping to reduce waste and increase efficiency. Big retailers can benefit from the use of POD printing, reducing their environmental impact and increasing their profits. Eco-friendly print technology is constantly evolving, with new materials and methods that are more sustainable and environmentally friendly. By embracing these new technologies, the fast fashion industry can become more sustainable and eco-friendly, reducing its impact on the environment and creating a more sustainable future for all.