Threadless × Print Logistic
European production for Threadless and Artist Shops
Print Logistic provides EU-based production and fulfillment for a wide range of eligible apparel products ordered by European customers through Threadless and Artist Shops. The partnership strengthens Threadless’s international service by bringing production closer to its European customers.
About the partner
Threadless is a platform that connects independent artists with people who love their work. Customers can discover and purchase artist-created designs through Threadless, while Artist Shops gives artists their own storefronts to sell products featuring their artwork.
Having served customers around the world for 25 years, Threadless wanted to improve the purchasing experience for its European audience while keeping things simple for artists.
The challenge
Serving European customers through production in the United States meant that orders had to travel across the Atlantic. This added delivery time and shipping costs to the customer experience.
The goal was to introduce European production for eligible apparel while preserving the connection between artists, their shops, and their customers — without requiring artists to change how they work.
Our solution
Print Logistic provides production and fulfillment within the European Union for a wide range of eligible apparel ordered through Threadless and Artist Shops.
For eligible orders, Print Logistic prints the products and ships them to European customers from within the EU. This brings production closer to the delivery address and reduces reliance on shipping individual orders from the United States.
The production partnership supports Threadless’s broader localization efforts, including local currencies and an improved checkout experience through its transition to Shopify.
The outcome
European customers can receive eligible apparel produced closer to home, with faster delivery and lower shipping costs compared with shipping those orders from the United States.
Artists benefit from this local production option without having to change their existing workflow. Threadless strengthens the service it already provides internationally, while Print Logistic handles EU-based production and fulfillment.
European production applies to eligible products and orders; availability varies across the assortment.
People have been buying artist-created tees from us all over the world since day one. For the last 25 years that meant a fan in Europe paid in US dollars and waited for a package to cross the ocean. That never sat right with me. With Print Logistic, those orders now get made in Europe, close to the people buying them, and the artist didn't have to change a thing. Faster delivery, cheaper shipping, same weird and wonderful art. I'm so stoked to finally be able to say this out loud!
Jake Nickell, Founder and CEO of Threadless
