Threadless × Print Logistic
European production for Threadless and Artist Shops
Print Logistic provides local production and fulfillment for a wide range of eligible apparel ordered through Threadless and Artist Shops by customers in the EU and the UK. The partnership brings Threadless's international service closer to its European customers.
About the partner
Threadless is a platform that connects independent artists with people who love their work. Customers can discover and purchase artist-created designs through Threadless, while Artist Shops gives artists their own storefronts to sell products featuring their artwork.
Having served customers around the world for 25 years, Threadless wanted to give its European audience a more local purchasing experience.
The challenge
Serving European customers through production in the United States meant that orders had to travel across the Atlantic. This added delivery time and shipping costs to the customer experience.
Our solution
Eligible orders placed through Threadless and Artist Shops are sent to Print Logistic, where they are printed on demand and shipped directly to the customer within the EU and the UK. Print Logistic handles production and fulfillment behind the scenes, so the connection between artists, their shops, and their customers stays intact.
This complements the new ecommerce experience introduced by Threadless and Artist Shops, which brings localized shopping in supported currencies and an improved checkout to international customers.
The outcome
For customers. Shoppers in Europe and the UK can receive eligible apparel produced in the region, with faster delivery and lower shipping costs than orders shipped from the United States. Combined with localized shopping and a smoother checkout, the experience feels more local from start to finish.
For artists. Nothing changes in how they work. Their shops, designs and listings stay exactly as they are, and their European fans are served by local production.
For Threadless. The partnership strengthens its European production and fulfillment capabilities, building on the international service it already offers.
European production applies to eligible products and orders, and availability varies across the assortment.
People have been buying artist-created tees from us all over the world since day one. For the last 25 years that meant a fan in Europe paid in US dollars and waited for a package to cross the ocean. That never sat right with me. With Print Logistic, those orders now get made in Europe, close to the people buying them, and the artist didn't have to change a thing. Faster delivery, cheaper shipping, same weird and wonderful art. I'm so stoked to finally be able to say this out loud!
Jake Nickell, Founder and CEO of Threadless
